We are pleased to announce our new name, Ice Sports Industry, as part of an organization-wide rebranding and marketing initiative. Our new name reflects ISI’s critical role in providing leadership and support in all facets of ice facility management, operation and programming.
Our vibrant, new logo symbolizes renewal as well as innovative changes to our membership structure, services and resources. We are also introducing coordinating program names to provide us with a strong, consistent brand identity. ISI Ice Skating Programs replaces the weSKATE name; weSKATE Instructor Training is now simply ISI Instructor Training; and iAIM, or educational certification program for industry professionals, becomes ISI University.
Please note that skaters and skating will continue to be a priority of the ISI. The name change simply reflects our role as the sole organization that represents all facets of the ice sports industry. In addition to our skating program, we provide education and professional development programs and support for ice arena owners and operators as well as skating directors and coaches. We also represent builders and suppliers to the industry. Our commitment to the ISI Ice Skating Program will continue to be strong and unwavering.
All of our 2018 national events are booked and we are actively finalizing events for 2019.